About Angela Pickett


Want a website and sales page copywriter who writes kooky, emoji filled copy peppered with the latest slang?

That’s not me.

But if you want a copywriter to deliver clear, honest advice and structured, straight talking copy, I can help.

After 15 years as a diplomat, a career change saw me trading the expat lifestyle for life in the Barossa Valley.

Copywriting has been the perfect second career. You mightn’t think there’s much in common between negotiating trade agreements and writing copy for business.

But it turns out my:

  • superior communications skills
  • attention to detail
  • ability to connect with people
  • negotiation and problem solving skills
  • love of learning and ability to adapt to change

make me an excellent copywriter.


Like many copywriters, I started out writing blogs and moved on to SEO website copywriting.

But after discovering that sales pages didn’t have to  sleazy and could help so many businesses, I’ve reinvented myself as a sales page copywriter.

If you’d prefer to work with a website and sales page copywriter that values substance over style, and is more grey hair (and experience) than glitter, I’d love to chat.

A woman with dark, grey streaked hair and long green earrings. She's wearing a denim jacket. She is Angela Pickett Sales page copywriter


Angela Pickett Copywriter on the cover of SA Woman magazine
Cover of edition 1 Rural Entrepreneur Magazine
The Regional 250 Angela Pickett
Work Wife Wine Time Episode


Articulation of the brand and wine story was both engaging and true to fact

With the launch of a new range of premium wine, it was imperative that we considered the importance of the wine story and subsequent copy for the back labels.

Working with Angela was a pleasure, her professional approach and commitment to the project at hand were second to none. The resulting articulation of the brand and wine story was both engaging and true to fact.

I wouldn’t hesitate to work together again or recommend Angela to colleagues for future copy writing projects.

Miriam Cohen

Marketing Manager - Premium and Imported Wine, Pinnacle Wines - Endeavour Group

Angela worked with me to make my website easy to read and engaging.

My new business needed a new website.

I didn’t know where to start when it came to writing good content.

Angela was so knowledgeable.

All this, plus making sure my website would be found by all the right people with great SEO.

Deb Purvis

Owner, Purvis Agrifinance