FINALLY, website copy that sounds like you.


Grow a thriving business you’re proud of and sell more

Affordable website copywriting packages

Experienced small business copywriter

Friendly and approachable

Smooth, efficient process

You’ve finished your website, but you’d rather not share the URL. You saved money by writing the copy yourself, but you know it doesn’t sound great. You’re ready to sell your product or service but have no idea if your customers know how to find you.

Perhaps you’ve even considered hiring a copywriter, but finding someone you can afford, who understands your business just feels too overwhelming.

It doesn’t have to be.

I can help.

I offer stress-free, affordable website copywriting packages for founders and family-owned businesses.

Whether you’re launching a new business, or building your existing brand, together we’ll create sparkling new website copy to help your business blossom.


If you haven’t worked with a copywriter before, you might be wondering how the whole process works.

Unfortunately, I’m not a mindreader, so during the initial stages of the project we’ll need to spend some time together. 

I need to learn about your business, who you are, the customers you want to reach and what you’re hoping to achieve.  The best copywriting projects are those where the client and copywriter build a rapport, and where the client is engaged in the process.


I get it. Hiring a website copywriter might seem like an expensive luxury you can’t afford.

But can you afford not to?

Without professional website copywriting, your website isn’t really working.

It’s like buying a huge farm with hectares of paddocks and only running a couple of sheep.

Or buying a massive warehouse when you’ve got only one product.

By investing in an affordable website copywriting package, you’re giving yourself the best change to get your message across and get found online.


You’re busy running your business.

You don’t have time to update your website copy or brief a copywriter.

I get it.

But if you spend the time tending to your website content right now, you’ll reap the rewards.

With a streamlined briefing process, I can get on with writing your copy and you can get back to work.

After a 1 hour Zoom call, I’ve usually got everything I need to get started.

You’ll only need to review the copy 3 times:

  • an outline draft confirming we’re on the right track
  • the first complete draft
  • the final version before it goes to proof reader.


Search engine optimised website copy

1 hour of discussion time

Professional copy deck 

2 rounds of changes

Professional proofreading

Tips and resources


It doesn’t matter where you are, or what industry you’re in.

I work with many small businesses, from solo founders, to larger family-owned businesses all across Australia.

As a website copywriter working in regional South Australia, I also understand the special challenges of running a business outside the city. Plus, I’m a super curious person who loves researching and learning about new things.

Over the past few years, I’ve worked with:

  • Rural finance brokers
  • HR professionals
  • Wine companies
  • Retailers (online and bricks and mortar shops)
  • Coaches
  • Wine companies
  • Bookkeepers
  • Resilience consultants
  • Real estate agents
  • Nor for profit foundations






Detailed style and tone of voice document


List of suggested blog post topics


Review of copy when live on website

I’m Angela Pickett. A Barossa Valley based creator of powerful words for founders and family-owned businesses across Australia.

Living in the Barossa, it was a logical step to become a small business website copywriter. There are stacks of creative start-ups, founders finding their way and established farms and family-run brands looking to scale without losing their identity.

Watching these people carrying on the family business, growing and adapting to the changing markets and creating legacies is inspiring.

These are the people who drive me.

I’ve built my copywriting business on the belief that small businesses have a unique and fascinating story to tell.

My job is to unearth that story.

To find your brand’s personality.

To find the right words.

To be your cheerleader.

I’m a friendly, positive and collaborative person. I’m here to work with you. To find the right words that make it easy for your customers to buy from you and to ultimately nurture and grow your business.

A client’s dream – delivers crisp, clever copy that’s ready to go.

“Angela is a thoughtful, creative copywriter with amazing attention to detail. Best of all, she genuinely listens. Even with a messy brief, an erratic client and an urgent deadline she takes on board all directions and implements them carefully, and clearly. And the copy? Well, it’s conversational, warm and entirely on brand.

She’s easy to work with, super-fast and just pleasant to deal with on a day-to-day basis. Honestly, she’s a bit of a client’s dream. She takes all the stress away and delivers crisp, clever copy that’s ready to go. Highly recommended.”

Kate Toon

Founder, Stay Tooned Group of Companies

Nailed my tone and style to convey passion and purpose

Angela was enthusiastic, helpful, and really listened to my vision and needs.

She did a great job of pulling the disparate information together and nailing my tone, voice and style, to convey my passion and purpose.

I can’t wait to see the final copy on my website. Thank you, Angela.

Nirelle Bennett

Hypnotherapist, Gippsland Hypnotherapy

Professional, friendly and the copy match the brief.

We engaged Angela to write copy for our new Hatch Wines website. Angela was professional and friendly, listened and was easy to communicate with.

The quality copy she created perfectly matched the brief.

Chris Hatcher

Owner and Winemaker , Hatch Wines

Thorough questions and guidance helped bring my brand to life.

I engaged Angela in the very early days of starting my business. Angela’s thorough questions and guidance really helped me to bring my brand to life. I literally cried when I read my first draft! Angela had captured so much more than the brief. She captured my personality, tone of voice, and my story. She was very professional and engaged through the whole project. I look forward to working with Angela again in the future.

Melissa Fletcher

Owner, Lunar & Mae

Angela worked with me to make my website easy to read and engaging.

My new business needed a new website.

I didn’t know where to start when it came to writing good content.

Angela was so knowledgeable.

All this, plus making sure my website would be found by all the right people with great SEO.

Deb Purvis

Owner, Purvis Agrifinance




Ready to get the website copy your business deserves?

If you’re wondering whether now is the right time to invest in professionally written, search-engine optimised copy, then answer this. If not now, when?

You know the saying.

The best time to plant a tree was 20 years ago. The second best time is now.

The sooner you invest in great copy for your business, the sooner you can start reaping the rewards of your business.


Can you load the copy onto my website?

No. You need to do it yourself or get a website developer to do this. If you don’t have a website developer, I’m happy to recommend a couple of my preferred developers.

Do you build websites?

No. While I built my site (with the help of a developer), I don’t build websites for clients. But I have enough experience with WordPress, Shopify, Wix and Square, to help you design the right site and I’ll provide suggestions on site architecture.

Do I need to fill in a brief?

Ideally, it helps if you can provide answers to a range of questions that help with keyword research and writing your copy. But I understand that writing them down can be hard. That’s why I’m happy to complete the brief with you over a Zoom call. I record this so I can go back and refer to it.

What information do I need to give you?

Apart from the information I ask for in the brief, it’s also great to have any case studies and testimonials. If you have a marketing or brand guide (that’s up to date), that’s good too. Photos, images, graphics and statistics are also useful.

Why do you want to know about my competitors?

Understanding who your competitors are helps with keyword research. Seeing what their customers search for, can help me understand your customers. It also helps me get a feel for your industry, and write copy to make you stand out.

What is SEO? Do I need to understand it?

You don’t. But I’m a big believer in understanding the basics before I outsource anything. I recommend my clients check out this free SEO course.

Do you have payment plans?

I invoice most projects in 2 instalments. But for larger projects, or projects with additional elements, I may break this down into multiple payments.

Do I really need a video?

Sure, there are plenty of websites that don’t. But if you can briefly introduce yourself and your business, you’ll immediately stand out. Seeing you and hearing your voice gives your customers another opportunity to connect with you.

Can you provide photos?

While I have access to small library of stock photos, it’s better for you to provide your own. I’ll give you a list of key photos I think you should have on your website and help you create a shot list for a photographer.

I’m overseas. Can I work with you?

Of course. The beauty of creating content is we can chat via email and I can send you videos. And while time zones can sometimes be tricky, it’s not impossible.

Why do you need me to sign a proposal?

Signing my proposal protects us both and protects your investment in your copywriting.

Is copywriting the same as copyright?

No. Copywriting is writing the words for your business. Copyright is about protecting those words.

Imagine how you’ll feel having a website you can be proud of.

A website you’re happy to share with family, friends, and prospective clients.

And more importantly, a website that is connecting you with clients, helping you to build your business and create the lifestyle you deserve.

By working with a website copywriter who gets your business (like me), we’ll sow the copy seeds to help you raise a flourishing business.