Need an experienced, approachable sales page and website copywriter?

I can help.

I’ve been part of big global teams, working together to deliver the client the best result.

And I’ve worked directly with small businesses and not-for-profits here in the Barossa.

No matter where I work, there’s nothing better than receiving positive feedback from my clients.

If you’re looking for an experienced copywriter, I’ve love to chat.

Really listened to what we wanted and then delivered it – simple.

Angela reviewed our website and delivered us a comprehensive, yet easy-to-use, list of actions we could implement to improve our copy and overall effectiveness.

These changes have improved our website so much. I found working with Angela to be easy, as she really listened to what we wanted and then delivered it – simple.

Angela is a great copywriter.

Alan Cox & Bridget Hallam

Motorcycle adventurers + Authors, Throw Your Leg Over

Took the time to understand what I needed on my sales page

Angela took the time to understand exactly what I was hoping for before she started on my sales page. She kept me informed throughout the process.

It looks great on paper,  so now I’m looking forward to getting it on the website and seeing results.

Jane Fonti

Owner, Ruby's Home Store - Hometastic Box

Guided us and supported us to write our application

We found Angela very communicative and willing to guide and support us with our submission in the 2023 South Australian Tourism Awards.

As volunteer for the organisation, and contributing remotely is never easy. But we managed to overcome the tyranny of distance (for us both) as neither of us were even in Quorn, the home of our business operations, the Pichi Richi Railway Preservation Society.

Looking forward to meeting Angela, in person one day soon, and giving her a VIP tour of our operations.

Team PRR

Volunteer, Pichi Richi Railway

Nailed my tone and style to convey passion and purpose

Angela was enthusiastic, helpful, and she really listened to my vision and needs.

She did a great job of pulling all the disparate information together and nailing my tone, voice and style, and conveying my passion and purpose.

I can’t wait to see the final copy up on my website. Thank you, Angela.

Nirelle Bennett

Hypnotherapist, Gippsland Hypnotherapy

Professional, friendly and the copy match the brief.

We engaged Angela to write copy for our new Hatch Wines website. Angela was professional and friendly, listened and was easy to communicate with.

The quality copy she created perfectly matched the brief.

Chris Hatcher

Owner and Winemaker , Hatch Wines

Re-worked my sales page to deliver my biggest ever launch.

I recently had Angela re-work an existing sales page that I’d tried improving myself many times over and was just too close to it, to see where to even start. 

Angela reworked the page in such a professional, easy-to-read way (and reworking anything that was too ‘salesy’) and made the page flow so nicely. 

The result? My biggest launch to date with 33 enrolments and over $65k in revenue.  The entire process was so easy. 

Angela is incredibly organised and efficient and I couldn’t recommend her highly enough. Thank you, Angela! I will be back!

Jodie Minto

eCommerce & Digital Marketing Coach | Meta Ads Strategist, Jodie Minto

Delivery of knowledge is nothing short of captivating.


We've had the pleasure of collaborating with Angela on numerous training opportunities, and each time we are thrilled by her willingness to impart her extensive expertise.

Angela's sessions with us have covered a wide range of topics, from establishing a strong personal brand and enhancing presentation skills to optimising website copy.

Her ability to instil confidence and inspire our audiences to advance their business endeavours has been remarkable.

Angela's delivery of knowledge is nothing short of captivating. Her dynamic personality and wealth of experience shine through, creating an engaging atmosphere that leaves a lasting impact on participants.

Anita Mariani

Business Excellence and Networks, Regional Development Australia Barossa Light Gawler & Adelaide Plains

Copy and SEO to make sure the right people find my website

My new business needed a website.

I didn’t know where to start when it came to writing good content.

Angela was so knowledgeable. She worked with me to ensure the copy was easy to read and engaging. And with great SEO, she made sure my website would be found by all the right people.

Deb Purvis

Owner, Purvis Agrifinance

A pleasure to communicate with, and a wealth of knowledge.

Love for Lobes®️ worked with Angela through the RDA Barossa, Light, Gawler and Adelaide Plains B2B program.

Angela was brilliant at providing relevant templates and specific copy advice for Love for Lobes' overall brand and new website build.

Massive thanks for being a copyright whizz.

Sarah Henson

Commissionear (pun intended) | Designer, Love for Lobes®️

Encouraed by Angela's enthusiastic support

Large Hill Business Administration worked with Angela through RDA Barossa, Light, Gawler and Adelaide Plains B2B program.

Angela helped me understand how I want my customers to see me and how to put it into words to use for my website and flyers.

Birthe Mullins

Owner, Large Hill Business Administration

Invaluable for my business

Angela undertook a complete audit of all five pages of my website and provided a substantial report with easy-to-action items for immediate effect and tasks for long-term consideration.

Her written and Zoom communication was easy to understand, and I felt supported throughout the process.

I’ve already noticed the difference with an increase in hits and contact made. A website review is something I will do every year as my business evolves.

Jo Speirs

Editor and Writer, Nurturing Words

The perfect person to re-vamp my about page.

The questions she asked ensured that the copy was exactly what I was looking for and would reach my target market.

The whole process was easy to navigate and I couldn’t be happier with the final product.

I look forward to working with Angela again in the future.

Belinda Rigney

Owner, Complete Admin and Bookkeeping

Beyond thrilled with my HR course sales page copy.

Angela took my words and made them sound so much more engaging.

From our initial meeting, Angela understood my product and what I wanted to achieve.

The process was easy, and the structure helped me to understand what was coming next.

I will definitely use Angela’s services again.

Karen Bryant

Director, Latitude Recruitment

Articulation of the brand and wine story was both engaging and true to fact

With the launch of a new range of premium wine, it was imperative that we considered the importance of the wine story and subsequent copy for the back labels.

Working with Angela was a pleasure, her professional approach and commitment to the project at hand were second to none. The resulting articulation of the brand and wine story was both engaging and true to fact.

I wouldn’t hesitate to work together again or recommend Angela to colleagues for future copy writing projects.

Miriam Cohen

Marketing Manager - Premium and Imported Wine, Pinnacle Wines - Endeavour Group

Conveyed our brand’s message and tone succinctly and creatively

I reached out to Angela for some help to bring a tourism copy project for our website and printed collateral to life with fresh eyes and a new perspective.

She was so organised and presented her work in a brilliantly structured manner. Angela was so insightful and patient that I wish I had her on my team every day!

I really appreciate Angela’s artistry, thoughtfulness and ability to convey our brand’s message and tone succinctly and creatively.

Pippa Merrett

Marketing and Communications Manager, Two Hands Wines

Thorough questions and guidance helped bring my brand to life.

I engaged Angela in the very early days of starting my business. Angela’s thorough questions and guidance really helped me to bring my brand to life. I literally cried when I read my first draft! Angela had captured so much more than the brief. She captured my personality, tone of voice, and my story. She was very professional and engaged through the whole project. I look forward to working with Angela again in the future.

Melissa Fletcher

Owner, Lunar & Mae

A pleasure to work with. No project too big or small.

Barossa Real Estate engages Angela for a number of copywriting projects. I chose Angela because she has a sound knowledge of the Barossa Valley. Angela is a pleasure to work with. No project too big or small. Angela has attention to detail when visiting our customer’s properties, writing up what she sees in accurate detail and creating the stories to show our potential purchasers they too could have that lifestyle. Thank you Angela.

Peter Fairweather

Director and Founder, Barossa Real Estate

Translated complex and dense information into user and SEO friendly content.

Angela’s work on a hefty government website project was on point and on deadline. She expertly translated complex and dense information into user friendly AND SEO friendly content. Look forward to working with you again, Ange!

Amanda Van Elderen

Copywriter and Content Specialist, WorkWords Content

A client’s dream – delivers crisp, clever copy that’s ready to go.

“Angela is a thoughtful, creative copywriter with amazing attention to detail. Best of all, she genuinely listens. Even with a messy brief, an erratic client and an urgent deadline she takes on board all directions and implements them carefully, and clearly. And the copy? Well, it’s conversational, warm and entirely on brand.

She’s easy to work with, super-fast and just pleasant to deal with on a day-to-day basis. Honestly, she’s a bit of a client’s dream. She takes all the stress away and delivers crisp, clever copy that’s ready to go. Highly recommended.”

Kate Toon

Founder, Stay Tooned Group of Companies

Found the words to tell my story

I engaged Angela to assist me in preparing my applications for the Ausmumpreneur awards. I chose Angela because I’ve always found it very difficult to tell my story. Her amazing skills enabled my story to be told in words I wouldn’t have been able to find myself.  She was timely, responsive, and eager to talk things through. Angela is a talented copywriter and I would not hesitate to recommend her to anyone who needed this kind of assistance.

Kathryn Adams

Principal Lawyer, Hallett Law

Methodical, timely and collaborative

Angela wrote the website content for the launch of Makers & Merchants Barossa.

She continues to support us with blogs and website updates.

Angela was a pleasure to work with. She’s methodical and timely in her approach and collaborative, helping us achieve our goals.

Shelley Cox

Founder, Makers & Merchants Barossa

Delivered beyond expectations

We engaged Angela to conduct a review of our website. Her response was thorough, detailed and nuanced. She picked up on potential issues that I hadn’t anticipated and delivered well beyond my expectations. Her work has absolutely improved our website.

Jess Greatwich

Owner, Krondorf Creek Farm

An engaged and caring copywriter

I recently engaged Angela Pickett Copywriter to write the about page for my business. I found working with Angela great. She was able to capture a glimpse of me that I hadn’t thought of adding – which was really refreshing. Angela is a super engaged and caring copywriter.

Alice MacGillivray

Owner, Bright Threads

Picked-up my tone of voice quickly

I recently engaged Angela to help me re-write the About Page on my website. I chose Angela because we are in an online group together. She has a fantastic reputation in there so I knew I didn’t need to look further. Working with Angela was a really simple, straight-forward process. She was able to pick up my tone of voice without too much back and forth and just made the job so easy. Thank you Angela! 

Lyndal Harris

Founder, Podcast VA

Creative and open-minded 

I recently engaged Angela Pickett to work as part of a global team to update and create content for a client in Italy. I chose Angela because of her extensive international experience with copywriting. I found working with Angela to be efficient, detailed, independent and fully responsible from end to end of her work and projects assigned. Angela is a professional copywriter with a very creative and open-minded approach which helps when working in different cultures and areas of the world.

Nicole Cutrufo

Founder and CEO, do it well

Thinks strategically, delivers high-quality work

Angela is an absolute pro.  She picks things up quickly, thinks strategically, and delivers high-quality work. I’ve worked with her on several complex content projects, and she’s delivered every single time.  Plus she’s an absolute joy to work with.

Matt Fenwick

Founder and Lead Content Creator, True North Content

Compelling, relevant and accurate communications

Angela has been working with Foundation Barossa to increase our profile through press releases, feature articles and updated website content. I have found working with Angela to be an absolute pleasure.  She has a creative approach and attention to detail that ensures all our communications and content are compelling, relevant and accurate. Angela is an extremely persuasive and competent copywriter, who gets things done on time to a very high standard.

Annabelle Elton-Martin

Executive Officer, Foundation Barossa

Excellent plain English editor and writer

Angela is an excellent plain English editor and writer. But she’s so much more than that. I’ve worked on two large government projects with her and both times I’ve been impressed by her professionalism, flexibility and initiative. As well as writing and editing, she also takes on content management tasks, applying her analytical mind to complete her work with apparent ease. I have no hesitation in recommending Angela and will gladly work with her again on future projects.

Sandra Muller

Content Strategist and SEO Copywriter, The Smarter Writer

A talented and adaptable copywriter 

Angela Pickett wrote for my blog, The Lonely Diplomat and appeared on my podcast to discuss her post. I knew Angela would tell her story in a way that would connect and resonate with my audience. I found working with Angela a pleasure. In addition to sharing her story with wisdom and grace, she was able to convey her experience and thoughts in a way that was warm, genuine and authentic. Angela is a talented and adaptable copywriter.

Phil McAuliffe

Creator, The Lonely Diplomat

Attention to detail 

I worked with Angela on a complex government website project with many moving parts – and goalposts. It was a steep learning curve to start with but she hit her stride quickly. Her attention to detail, understanding of the subject matter and general good nature helped make a difficult task quite enjoyable. I would not hesitate to work with Angela again on a similar high-level project.

Nicole Leedham

Black Coffee Communication

Hi, I’m Angela Pickett, an approachable copywriter with stellar communication and organisational skills. 

I’ll help you transform your ideas into logical arguments and engaging copy, creating straight-talking sales pages and winning websites.