Sounding like everyone else just doesn’t cut it

You know what you’re doing, but are you setting the right tone?

Solid business idea – tick

Keeping your business alive – tick

Making your dreams come true – tick

Great website with words that tell your story – half a tick?

Online marketing to turn potential customers into paying customers – flop

If your customers don’t know who you are, they can’t buy from you.

Converting customers can start online or continue online. Make sure you’re able to get a piece of the pie.

Nothing will make your customers skedaddle so quick as a poorly written website.

Your business is not a side gig. It’s for real. Your zone of genius. 

Show the world what you’re made of.

Are you a:

Career changer ready for new beginnings

One-of-a-kind café, eatery, winery or cellar door

Family owned business. Goes back for generations

Founder of an Australian made small, ethical business

Designer, artist or creative selling quirky one-off items

Market supporting locally made, locally grown or locally sourced

Independent fun-sized brand selling products unique to your area

Behind every great brand is a unique story built on determination and dedication. I can help you tell your story.

Get up close and personal

You’ve no doubt spent hours perfecting everything you can about your product or service. You’re probably still in pursuit of perfection.

You’re doing ah-mazing except for one small (actually, quite large) detail…

… your website isn’t saying much. It’s not selling your things or telling your story.

Maybe your words are complex or beige? Pushy or fluffy?

Your customers are just not getting you.

They’re not interested in impersonal, cold transactions.

Make them feel special

Your customers are looking for something a little different.

Unique. Special.

And you’ve got what they want.

Let’s make real connections with real people.

You’re selling to humans. Let’s make sure you sound like one.

You need me as your cheerleader.

A client’s dream – delivers crisp, clever copy that’s ready to go.

“Angela is a thoughtful, creative copywriter with amazing attention to detail. Best of all, she genuinely listens. Even with a messy brief, an erratic client and an urgent deadline she takes on board all directions and implements them carefully, and clearly. And the copy? Well, it’s conversational, warm and entirely on brand.

She’s easy to work with, super-fast and just pleasant to deal with on a day-to-day basis. Honestly, she’s a bit of a client’s dream. She takes all the stress away and delivers crisp, clever copy that’s ready to go. Highly recommended.”

Kate Toon

Founder, Stay Tooned Group of Companies


I’m guessing you’re here because you’re keen to be bolder? To make your corner of the world a better place. To show your value. To get noticed.

Perhaps you’ve tried to hodgepodge together a few words for your website? Or email marketing? A sales page or landing page? And it’s just not reading right.

You need a copywriter. A wordsmithery wonder like me.

I’ll be your cheerleader (without the pom poms). Performing on the sidelines for your championship team.

I have the creative spark to make your words memorable. To give your customers a dazzling experience. One that inspires their devotion. One that makes you their only option.

Interested in working together?

Let’s talk.

Source local. Shop local. Support local.

Loved by everyone.

Methodical, timely and collaborative

Angela wrote the website content for the launch of Makers & Merchants Barossa.

She continues to support us with blogs and website updates.

Angela was a pleasure to work with. She’s methodical and timely in her approach and collaborative, helping us achieve our goals.

Shelley Cox and Natasha Rosenzweig

Founders, Makers & Merchants Barossa

Want me to write your copy?



Your website is so much more than pretty pictures. You need cheerful, custom copywriting that talks to your ideal customers and the Google beast.

Need SEO copywriting? From websites to blog articles – I’ve got you.



There’s so much going on keeping your business alive and kicking. You need marketing, reports, emails and newsletters.

Let your words show you’re professional and powerful from top to the bottom line.



Looking to apply for a grant, seek out sponsorship or write an award nomination?

I’ll help make you more attractive as the brightest and the best prospect without being a bragger.

Offer: Simple Website Review

Offer: Simple Website Review

The Cleanskin website review This was not the post I was planning to write this week. Nor was I planning to launch a Simple Website Review offer. I was planning on launching a comprehensive website...

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Thinks strategically, delivers high-quality work

Angela is an absolute pro.  She picks things up quickly, thinks strategically, and delivers high-quality work. I’ve worked with her on several complex content projects, and she’s delivered every single time.  Plus she’s an absolute joy to work with.

Matt Fenwick

Founder and Lead Content Creator, True North Content


Want to know more?

I acknowledge the Ngadjuri, Peramangk and Kaurna people as the Traditional Custodians of the land on which I live and work. I acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. I pay my respects to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander people.

I work with people from all backgrounds, beliefs and experiences. I believe everyone should have the freedom to be themselves and be valued for their differences. It’s what makes our world go around.

Angela Pickett.

Barossa Valley creator of powerful words for purposeful, small local business.

Website Copywriting

Small Business Marketing

Awards and Grants

Member of:


Angela Pickett Copywriter Member Australian Marketing Institute

Contact Angela:

P:  0412 678 483

PO Box 140, Tanunda,
South Australia, 5352

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