SALES PAGE COPYWRITING
Isn’t it time you had a sales page that works as hard as you do?
Flexible options to suit your business
Skilled sales page copywriter
Straightforward, efficient process
Friendly and adaptable service
Is your sales page copy letting you down?
You’ve got a cracking course, a memorable membership and superb services.
You’re excited about sharing your skills and knowledge with your clients.
But when was the last time you made a sale directly from your website?
All you’re hearing is crickets and you’re losing hope.
I can help.
With my sales page copywriting packages, we’ll transform your sales page into a selling machine.
Let’s chat and replace the silence with the pleasurable ping of payments.
STRESS FREE SALES PAGES
The sales page copywriting process is pretty straightforward.
1. FIRST CHAT
Tell me about your project. I’ll confirm which package is right for you or provide a ballpark if you need something different.
2. PROPOSAL
This sets out the details of your project, your investment and my terms and conditions.
3. INITIAL PAYMENT
Once you’ve signed the proposal, I’ll invoice you for 50% of the project fee. Pay this, and we can get started. (I’ll invoice the final payment after the first draft)
4. PROJECT SPECIFICATIONS
This is our detailed timeline to keep the project on track.
5. BRIEFING AND RESEARCH
This is when I’ll find out everything I need to know about your product or service. You can either fill out the briefing document or we can jump on a video call to work through it.
6. WRITING THE COPY
This is a 3-step process, starting with an outline or skeleton draft. The first draft is usually 70% complete, while the second draft is about 90% done.
7. FINAL PROOFREAD VERSION
Get ready to load your polished and proofed copy onto your website. I’ll check it at this point to make sure it looks perfect.
8. PROJECT SIGN-OFF
This document transfers the copy to you. I’ll also ask for a testimonial, and your logo and photo so I can share your project.
DOES SELLING MAKE YOU QUEASY?
I get it.
I used to feel exactly the same way.
When I first discovered sales page copywriting, I assumed it would be the last type of copy I’d be interested in writing.
I hated the idea of coming across like a sleazy, sneaky sales person.
But then I learned about sales pages. And I realised they don’t have to be a hard sell.
They’re actually conversation a conversation with the reader.
You’re helping someone with a problem understand that there is a solution.
And you’re telling them everything they need to know about your product or service so they can buy it then and there.
Take website visitors from interested browsers to committed customers
THINK HIRING A SALES PAGE COPYWRITER IS TOO EXPENSIVE?
Sure, copywriting for a sales page is more expensive that a standard services page.
But there are a few good reasons why.
A sales page has lots of extra elements and loads more copy. They tend to be much longer than a standard web page.
We need to take longer removing objectives and persuading the reader.
But because it only has a single, focused goal, it’s more likely to convert.
And not having to answer questions and spend time to convince prospective clients is saving you money in the long run.
If you’re currently lacking sales, I’d ask, can you afford not to get your sales page professional written?
YOUR SALES PAGE COPYWRITING PACKAGE INCLUDES:
Search engine optimised copy
1 hour of discussion time
Easy to follow copy deck layout
Image and graphic suggestions
2 rounds of changes
Professional proofreading
AWARDS AND RECOGNITION
SALES PAGE COPYWRITING FOR ALL BUSINESSES
I used to thing sales pages were only for:
- Coaches
- Course creators
- Memberships
- Authors
And while there’s no doubt sales pages ARE perfect for those businesses, they’re also perfect for services and even some products (like subscription boxes).
BUT SALES PAGES AREN’T NECESSARILY RIGHT FOR EVERY BUSINESS
If you’re selling a low-cost product or service, you probably don’t need to invest in a sales page.
If you’re selling a service that’s difficult to package and looks different for every client, a sales page might not be for you either.
HELLO! I’M ANGELA AND I LOVE SALES PAGES
I’ll admit it. It used to be a little sceptical about sales pages.
Just saying sales made me cringe. As a former diplomat, I pride myself on straight talking, emoji-free copy.
Could I really write sales pages?
Turns out I can.
Once I started learning about sales page copywriting, I realised sales pages are actually a perfect example of organising ideas into logical, ordered arguments.
Rather than being sneaky, sales pages are actually about structuring and streamlining information to make it easies for people to buy from you.
I’VE BEEN IN YOUR SHOES
I know what it’s like to have a website that doesn’t deliver.
For the first few years of my copywriting business, I had a single services page. It looked OK, but it didn’t deliver.
It was missing key content, like pricing and detailed information about my services.
I wasted time talking to the wrong clients who weren’t prepared to invest in copywriting.
Once I started writing sales pages for clients, I saw how valuable they could be.
By adding a few key elements, we’ll transform your page from a silent whisper into a strong shout out.
SATISFIED SALES PAGE CLIENTS
Very happy with the sales page Angela created
I was struggling to describe my aged care support membership. I knew what had to be written, but couldn’t make it sound relatable. Angela was recommended as a great sales page copywriter.
During our Zoom calls, Angela teased what I wanted to say out and then she wrote this in the language of people who are stressed and struggling to make sense of Australia’s aged care system. It seemed so obvious and simple when I read Angela’s words, but I hadn’t been able to articulate it myself.
Angela was easy to work with. She listened and gently pushed me to reflect on what I was trying to achieve. She kept me accountable and on task.
Took the time to understand what I needed on my sales page
Angela took the time to understand exactly what I was hoping for before she started on my sales page. She kept me informed throughout the process.
It looks great on paper, so now I’m looking forward to getting it on the website and seeing results.
Re-worked my sales page to sound professional and easy-to-read.
I recently had Angela re-work an existing sales page that I’d tried improving myself many times over and was just too close to it, to see where to even start.
Angela reworked the page in such a professional, easy-to-read way (and reworking anything that was too ‘salesy’) and made the page flow so nicely.
The result? My biggest launch to date with 33 enrolments and over $65k in revenue. The entire process was so easy.
Angela is incredibly organised and efficient and I couldn’t recommend her highly enough. Thank you, Angela! I will be back!
Beyond thrilled with my HR course sales page copy.
Angela took my words and made them sound so much more engaging.
From our initial meeting, Angela understood my product and what I wanted to achieve.
The process was easy, and the structure helped me to understand what was coming next.
I will definitely use Angela’s services again.
YOUR INVESTMENT
SALES PAGE STARTER
- 1 hour discussion and briefing
- Keyword research and search engine optimisation of the sales page (including title tag and meta description)
- Detailed, easy-to-follow sales page copy deck
- 2 rounds of changes
- Professional proofreading
- Up to 2000 words of copy (ideal for a landing page or low-cost product)
- Up to 5 FAQs
SALES PAGE SCALE
- 1.5 hours discussion and briefing
- Keyword research and search engine optimisation of the sales page (including title tag and meta description)
- Detailed, easy-to-follow sales page copy deck
- 2 rounds of changes
- Professional proofreading
- Up to 3500 words of copy
- Up to 10 FAQs
- 1 customer success story
SALES PAGE STAR
- 2 hours discussion and briefing
- Keyword research and search engine optimisation of the sales page (including title tag and meta description)
- Detailed, easy-to-follow sales page copy deck
- 2 rounds of changes
- Professional proofreading
- Over 4000 words of copy
- 10-20 FAQs
- 3-5 customer success stories
PAYMENT PLANS AVAILABLE
PRICES INCLUDE 10% GST
BONUS 1
Detailed style and tone of voice document
BONUS 2
List of suggested images and graphics to include
BONUS 3
Review of copy when live on website
ARE YOU READY TO SUPERSIZE YOUR SALES?
Still questioning whether you need a sales page?
Well, let me ask you.
If not now, when?
You can keep tinkering at the edges of an average page, spending money on ads and speaking to people who aren’t ever going to buy.
The sooner you invest in your sales page, the sooner you’ll be swapping the sounds of silence for the sounds of sales.
FREQUENTLY ASKED QUESTIONS
Can you load the copy onto my website?
No. You need to do it yourself or get a website developer to do this. If you don’t have a website developer, I’m happy to recommend a couple of my preferred developers.
Can you design and build my sales page?
I’ll provide suggestions on layout, but I’m not a graphic designer or web developer. I work with a graphic designer and web developer, so if you need help to design and build your page, I’ll connect you.
Do I need to fill in a brief?
Ideally, it helps if you can provide answers to a range of questions that help with keyword research and writing your copy. But I understand that writing them down can be hard. That’s why I’m happy to complete the brief with you over a Zoom call. I record this so I can go back and refer to it.
Can you guarantee this will increase my sales?
Short answer – no. There are so many things that affect why you might not be selling your product, service or course.
Why is a sales page more expensive than a regular website page?
Sales pages include so many extra elements, and loads more content than a standard website page. A sales page is designed to answer all the questions a reader might have so they can book straight away.
Do you have payment plans?
I’m happy to split the cost of your project into 2 payments. You’ll need to pay an initial 50% before we get started, and I’ll invoice the remaining 50% when I send the first draft (due 7 days later).
I’m overseas. Can I work with you?
Of course. The beauty of creating content is we can chat via email and I can send you videos. And while time zones can sometimes be tricky, it’s not impossible.
Why do you need me to sign a proposal?
Signing my proposal protects us both and protects your investment in your copywriting.
Is copywriting the same as copyright?
No. Copywriting is writing the words for your business. Copyright is about protecting those words.
Imagine how it will feel knowing you’ve invested in creating a sales page that truly showcases the value of your product, service, course or membership.
A sales page that works for you and takes the ick out of selling your service or product or course.
A sales page that answering questions from potential clients and converts them into happy customers.
THE FINE PRINT
As with all copywriting projects, before we kick off, I’ll send through a proposal for you to sign. It includes my terms and conditions about things like copyright to cover us both.
YOUR INVESTMENT
SALES PAGE STARTER
- 1 hour discussion and briefing
- Keyword research and search engine optimisation of the sales page (including title tag and meta description)
- Detailed, easy-to-follow sales page copy deck
- Two rounds of changes
- Professional proofreading
- Up to 2000 words of copy (ideal for a landing page or low-cost product)
SALES PAGE SCALE
- 1.5 hours discussion and briefing
- Keyword research and search engine optimisation of the sales page (including title tag and meta description)
- Detailed, easy-to-follow sales page copy deck
- Two rounds of changes
- Professional proofreading
- Up to 3500 words of copy
- Up to 10 FAQs
- 1 customer success story
SALES PAGE STAR
- 2 hours discussion and briefing
- Keyword research and search engine optimisation of the sales page (including title tag and meta description)
- Detailed, easy-to-follow sales page copy deck
- Two rounds of changes
- Professional proofreading
- Over 4000 words of copy
- 10-20 FAQs
- 3-5 customer success stories
PAYMENT PLANS AVAILABLE
PRICES INCLUDE 10% GST