Why your sales page needs drop-dead design and cracking copy Whether you’re selling services, a course, membership or even a product, an effective sales page is the difference between crickets or ka-ching when you launch. But like many things, the best sales pages...
Sometimes, the anticipation of the event is not matched by the reality. But that was definitely not the case with this digital marketing conference with a difference. I’d been looking forward to Kate Toon’s Digital Marketing Collective conference for months, and was...
Last week I wrapped up the 6 month mastermind I’ve been doing with Kate Toon. It was an amazing experience, but now I'm done with masterminds. In this blog, I’m going to share the reasons why, and they mightn’t be what you’d expect. A reluctant mastermind participant...
Recent lessons from another year in business This wasn’t the post I’d planned to write this month. But my upcoming birthday and a conversation in our mastermind group convinced me I should probably share my lessons from another year in business. So, here goes. My...
The 6 diplomatic skills that make me a better copywriter At first glance, a copywriter and a diplomat sound like two very different careers. One involves living overseas, managing ministerial visits and negotiating trade agreements. The other, sitting alone in a home...
Take website visitors from interested browsers to committed customers. https://giphy.com/gifs/rka-ink-cha-ching-chaching-XEaPFbF62JCk9UWrhz When was the last time you made a sale directly from your services page? If the answer is never, you’re not alone. And until...
No matter how technically brilliant or beautiful your website is, if the copy isn’t right, your website just won’t work. Get tips to improve your copy and get the most from working with a copywriter.
Make 2023 your best business year yet. Whether you’re selling products or delivering a service, experienced or just starting out, you need the right small business tools. Which tools...
Tips to help you take a break without breaking your business Holidays for small business owners are tough. We know we need to take time off, but how can we switch off when we have a business to run? It’s something that is easier said than done. This will be my fourth...
Connection, community and conversation When you’ve waited 3 years for something, there’s always the risk that you’re going to be disappointed. Fortunately, CopyCon 2022 far exceeded my expectations and weeks later, I’m still buzzing. My first CopyCon experience When I...
Hi, I’m Angela Pickett, an approachable copywriter with stellar communication and organisational skills.
I’ll help you transform your ideas into logical arguments and engaging copy, creating straight-talking sales pages and winning websites.
Copywriting and business tips and useful articles served up with a side of fun.