If you’re a service business who wants to grow, streamline processes and stand out in a competitive market, service packaging could be for you. When I first started copywriting, I wanted to tailor a package for every client. I soon realised that was a mistake. It was...
How to keep going when it all feels too hard I know I’m not alone when I say the last year in business has been hard. We survived the uncertainty of the pandemic. Then, just as things felt like they might improve, economic conditions got worse. Cost of living...
Kate Toon's Six Figure Sleepover - August 2024 Kate Toon is not your average business owner. So it’s probably no surprise that she doesn’t run average business events. If the thought of business networking makes you cringe, read on and find out why the Six Figure...
50 things I've learned from 50 years on earth I’m turning 50 later this month, so I figured it was a good time to share some of the life and business lessons I’ve learned during my half a century on this planet. Being one of those people that loves birthdays, I’m...
Grow your list and connect with your customers on your terms When it's so easy to connect with potential customers social media platforms, you might think you don't need to worry about email marketing. But it can also be a trap. You might have thousands of engaged...
Woo Your Customers with Sizzling Sales Page Copy February is the month of love. I might not be big into Valentine’s day, but I love a good rom com and have just started a romance writing course.So I decided to jump on the bandwagon on all things cupid, roses and...
The start of the year is a great time to review your website, especially if you’re planning to launch new offers or you’ve set new goals. In this blog, I’m sharing some of the common website mistakes I’ve seen during website reviews for over 20 service and...
Tips to help you take a break without breaking your business Updated: December 2023 Holidays for small business owners are tough. We know we need to take time off, but how can we switch off when we have a business to run? This year, rather than reinventing the wheel,...
Why your sales page needs drop-dead design and cracking copy Whether you’re selling services, a course, membership or even a product, an effective sales page is the difference between crickets or ka-ching when you launch. But like many things, the best sales pages...
Sometimes, the anticipation of the event is not matched by the reality. But that was definitely not the case with this digital marketing conference with a difference. I’d been looking forward to Kate Toon’s Digital Marketing Collective conference for months, and was...
Hi, I’m Angela Pickett, an approachable copywriter with stellar communication and organisational skills.
I’ll help you transform your ideas into logical arguments and engaging copy, creating straight-talking sales pages and winning websites.