Why your sales page needs drop-dead design and cracking copy Whether you’re selling services, a course, membership or even a product, an effective sales page is the difference between crickets or ka-ching when you launch. But like many things, the best sales pages...
Sometimes, the anticipation of the event is not matched by the reality. But that was definitely not the case with this digital marketing conference with a difference. I’d been looking forward to Kate Toon’s Digital Marketing Collective conference for months, and was...
Last week I wrapped up the 6 month mastermind I’ve been doing with Kate Toon. It was an amazing experience, but now I’m done with masterminds. In this blog, I’m going to share the reasons why, and they mightn’t be what you’d expect. A reluctant mastermind...
Recent lessons from another year in business This wasn’t the post I’d planned to write this month. But my upcoming birthday and a conversation in our mastermind group convinced me I should probably share my lessons from another year in business. So, here goes. My...
The 6 diplomatic skills that make me a better copywriter At first glance, a copywriter and a diplomat sound like two very different careers. One involves living overseas, managing ministerial visits and negotiating trade agreements. The other, sitting alone in a home...
