Last week I wrapped up the 6 month mastermind I’ve been doing with Kate Toon. It was an amazing experience, but now I’m done with masterminds. In this blog, I’m going to share the reasons why, and they mightn’t be what you’d expect. A reluctant mastermind...
Recent lessons from another year in business This wasn’t the post I’d planned to write this month. But my upcoming birthday and a conversation in our mastermind group convinced me I should probably share my lessons from another year in business. So, here goes. My...
The 6 diplomatic skills that make me a better copywriter At first glance, a copywriter and a diplomat sound like two very different careers. One involves living overseas, managing ministerial visits and negotiating trade agreements. The other, sitting alone in a home...
Take website visitors from interested browsers to committed customers. When was the last time you made a sale directly from your services page? If the answer is never, you’re not alone. And until recently, I was the same. When I started as a copywriter, I didn’t...
PERHAPS ITS TIME TO INVEST IN A WEBSITE COPYWRITER When it comes to your online business presence, the decision to invest in a website copywriter should be simple. Your website might be technically brilliant or beautiful. But if the copy doesn’t tell your readers what...
