LOVE AT FIRST CLICK

LOVE AT FIRST CLICK

Woo Your Customers with Sizzling Sales Page Copy February is the month of love. I might not be big into Valentine’s day, but I love a good rom com and have just started a romance writing course.So I decided to jump on the bandwagon on all things cupid, roses and...
ARE YOU MAKING THESE COMMON WEBSITE MISTAKES?

ARE YOU MAKING THESE COMMON WEBSITE MISTAKES?

The start of the year is a great time to review your website, especially if you’re planning to launch new offers or you’ve set new goals. In this blog, I’m sharing some of the common website mistakes I’ve seen during website reviews for over 20 service and...
FROM FOREIGN SERVICE TO SERVICE PROVIDER

FROM FOREIGN SERVICE TO SERVICE PROVIDER

The 6 diplomatic skills that make me a better copywriter At first glance, a copywriter and a diplomat sound like two very different careers. One involves living overseas, managing ministerial visits and negotiating trade agreements. The other, sitting alone in a home...
SALES PAGES FOR SERVICE PROVIDERS

SALES PAGES FOR SERVICE PROVIDERS

Take website visitors from interested browsers to committed customers. When was the last time you made a sale directly from your services page? If the answer is never, you’re not alone. And until recently, I was the same. When I started as a copywriter, I didn’t...
CRAPPY COPY LETTING YOU DOWN?

CRAPPY COPY LETTING YOU DOWN?

PERHAPS ITS TIME TO INVEST IN A WEBSITE COPYWRITER When it comes to your online business presence, the decision to invest in a website copywriter should be simple. Your website might be technically brilliant or beautiful. But if the copy doesn’t tell your readers what...