Why your sales page needs drop-dead design and cracking copy Whether you’re selling services, a course, membership or even a product, an effective sales page is the difference between crickets or ka-ching when you launch. But like many things, the best sales pages...
The 6 diplomatic skills that make me a better copywriter At first glance, a copywriter and a diplomat sound like two very different careers. One involves living overseas, managing ministerial visits and negotiating trade agreements. The other, sitting alone in a home...
Take website visitors from interested browsers to committed customers. When was the last time you made a sale directly from your services page? If the answer is never, you’re not alone. And until recently, I was the same. When I started as a copywriter, I didn’t...
PERHAPS ITS TIME TO INVEST IN A WEBSITE COPYWRITER When it comes to your online business presence, the decision to invest in a website copywriter should be simple. Your website might be technically brilliant or beautiful. But if the copy doesn’t tell your readers what...
Connection, community and conversation When you’ve waited 3 years for something, there’s always the risk that you’re going to be disappointed. Fortunately, CopyCon 2022 far exceeded my expectations and weeks later, I’m still buzzing. My first CopyCon experience When I...
Some tips to help you get the most out of the experience Whether you’re outsourcing a blog post or having your entire website rewritten, you probably have a few questions about using a copywriter. If you haven’t worked with a copywriter in the past, it’s a good idea...
