If you’re a service business who wants to grow, streamline processes and stand out in a competitive market, service packaging could be for you. When I first started copywriting, I wanted to tailor a package for every client. I soon realised that was a mistake. It was...
Grow your list and connect with your customers on your terms When it’s so easy to connect with potential customers social media platforms, you might think you don’t need to worry about email marketing. But it can also be a trap. You might have thousands of...
Woo Your Customers with Sizzling Sales Page Copy February is the month of love. I might not be big into Valentine’s day, but I love a good rom com and have just started a romance writing course.So I decided to jump on the bandwagon on all things cupid, roses and...
The start of the year is a great time to review your website, especially if you’re planning to launch new offers or you’ve set new goals. In this blog, I’m sharing some of the common website mistakes I’ve seen during website reviews for over 20 service and...
Why your sales page needs drop-dead design and cracking copy Whether you’re selling services, a course, membership or even a product, an effective sales page is the difference between crickets or ka-ching when you launch. But like many things, the best sales pages...
The 6 diplomatic skills that make me a better copywriter At first glance, a copywriter and a diplomat sound like two very different careers. One involves living overseas, managing ministerial visits and negotiating trade agreements. The other, sitting alone in a home...
