COPYCON 2022 – WORTH WAITING FOR

COPYCON 2022 – WORTH WAITING FOR

Connection, community and conversation When you’ve waited 3 years for something, there’s always the risk that you’re going to be disappointed. Fortunately, CopyCon 2022 far exceeded my expectations and weeks later, I’m still buzzing. My first CopyCon experience When I...
THINKING OF USING A COPYWRITER?

THINKING OF USING A COPYWRITER?

Some tips to help you get the most out of the experience Whether you’re outsourcing a blog post or having your entire website rewritten, you probably have a few questions about using a copywriter. If you haven’t worked with a copywriter in the past, it’s a good idea...
Offer: Simple Website Review

Offer: Simple Website Review

The Cleanskin website review                         This was not the post I was planning to write this week. Nor was I planning to launch a Simple Website Review offer. I was planning on launching a...
My 5 favourite copywriting tools

My 5 favourite copywriting tools

When I wrote a list of my favourite copywriting tools, I had over five. But then I looked at the list and decided to split them into two posts. So today, I’m sharing the five tools that help me with writing copy. And next week, I’ll share some other tools, which are...
Why hire a copywriter?

Why hire a copywriter?

9 questions you might want to ask before you hire a copywriter I’d been thinking about writing a post that explains why you should hire a copywriter. Then I realised we’re off to Sydney and Canberra for Christmas and I’ll be catching up with people I haven’t...