Take website visitors from interested browsers to committed customers. When was the last time you made a sale directly from your services page? If the answer is never, you’re not alone. And until recently, I was the same. When I started as a copywriter, I didn’t...
PERHAPS ITS TIME TO INVEST IN A WEBSITE COPYWRITER When it comes to your online business presence, the decision to invest in a website copywriter should be simple. Your website might be technically brilliant or beautiful. But if the copy doesn’t tell your readers what...
Connection, community and conversation When you’ve waited 3 years for something, there’s always the risk that you’re going to be disappointed. Fortunately, CopyCon 2022 far exceeded my expectations and weeks later, I’m still buzzing. My first CopyCon experience When I...
Some tips to help you get the most out of the experience Whether you’re outsourcing a blog post or having your entire website rewritten, you probably have a few questions about using a copywriter. If you haven’t worked with a copywriter in the past, it’s a good idea...
The Cleanskin website review This was not the post I was planning to write this week. Nor was I planning to launch a Simple Website Review offer. I was planning on launching a...
When I wrote a list of my favourite copywriting tools, I had over five. But then I looked at the list and decided to split them into two posts. So today, I’m sharing the five tools that help me with writing copy. And next week, I’ll share some other tools, which are...
