Last week I wrapped up the 6 month mastermind I’ve been doing with Kate Toon. It was an amazing experience, but now I'm done with masterminds. In this blog, I’m going to share the reasons why, and they mightn’t be what you’d expect. A reluctant mastermind participant...
Recent lessons from another year in business This wasn’t the post I’d planned to write this month. But my upcoming birthday and a conversation in our mastermind group convinced me I should probably share my lessons from another year in business. So, here goes. My...
The 6 diplomatic skills that make me a better copywriter At first glance, a copywriter and a diplomat sound like two very different careers. One involves living overseas, managing ministerial visits and negotiating trade agreements. The other, sitting alone in a home...
Take website visitors from interested browsers to committed customers. https://giphy.com/gifs/rka-ink-cha-ching-chaching-XEaPFbF62JCk9UWrhz When was the last time you made a sale directly from your services page? If the answer is never, you’re not alone. And until...
No matter how technically brilliant or beautiful your website is, if the copy isn’t right, your website just won’t work. Get tips to improve your copy and get the most from working with a copywriter.
Make 2023 your best business year yet. Whether you’re selling products or delivering a service, experienced or just starting out, you need the right small business tools. Which tools...
Connection, community and conversation When you’ve waited 3 years for something, there’s always the risk that you’re going to be disappointed. Fortunately, CopyCon 2022 far exceeded my expectations and weeks later, I’m still buzzing. My first CopyCon experience When I...
All you’ve even wanted to know about coworking If you’re tired of working from home, you might have considered joining a coworking space. Perhaps you’ve even thought about setting up one, especially if you don’t have one close by. In this blog, I’m interviewing my...
There’s no doubt that after COVID-19, more and more Australians are exploring the benefits of starting a regional business. Only one in three Australians live outside the major cities and towns. But people in rural and regional Australia play a huge role in our...
9 inspirational stories to help you take a new direction Starting a business in my 40s wasn't something I expected to do. But when my 15-year career as a diplomat ended as I turned 40, I needed to consider my options. I’d just moved to the Barossa and was living out...
Hi, I’m Angela Pickett, an approachable copywriter with stellar communication and organisational skills.
I’ll help you transform your ideas into logical arguments and engaging copy, creating straight-talking sales pages and winning websites.