LOVE AT FIRST CLICK

LOVE AT FIRST CLICK

8 romance-writing lessons to turn your sales page into a love story  You know your sales page matters.  It’s the place people land when they’re thinking about working with you. But something feels off.  Clunky words. Icky ‘buy now or else’ energy. Or it’s a...
BOOST BUSINESS WITH SERVICE PACKAGES

BOOST BUSINESS WITH SERVICE PACKAGES

If you’re a service business who wants to grow, streamline processes and stand out in a competitive market, service packaging could be for you. When I first started copywriting, I wanted to tailor a package for every client. I soon realised that was a mistake. It was...
7 STEPS FOR SUCCESSFUL EMAIL MARKETING

7 STEPS FOR SUCCESSFUL EMAIL MARKETING

Grow your list and connect with your customers on your terms When it’s so easy to connect with potential customers social media platforms, you might think you don’t need to worry about email marketing. But it can also be a trap. You might have thousands of...
ARE YOU MAKING THESE COMMON WEBSITE MISTAKES?

ARE YOU MAKING THESE COMMON WEBSITE MISTAKES?

The start of the year is a great time to review your website, especially if you’re planning to launch new offers or you’ve set new goals. In this blog, I’m sharing some of the common website mistakes I’ve seen during website reviews for over 20 service and...
FROM FOREIGN SERVICE TO SERVICE PROVIDER

FROM FOREIGN SERVICE TO SERVICE PROVIDER

The 6 diplomatic skills that make me a better copywriter At first glance, a copywriter and a diplomat sound like two very different careers. One involves living overseas, managing ministerial visits and negotiating trade agreements. The other, sitting alone in a home...