8 romance-writing lessons to turn your sales page into a love story You know your sales page matters. It’s the place people land when they’re thinking about working with you. But something feels off. Clunky words. Icky ‘buy now or else’ energy. Or it’s a...
How sales page copy and design work together to turn clicks into clients Are you selling services, a course or membership, or a subscription box online? Yes? But if you’re hearing crickets instead of the perfect ping of a payment notification, your sales page isn’t...
If you’re a service business who wants to grow, streamline processes and stand out in a competitive market, service packaging could be for you. When I first started copywriting, I wanted to tailor a package for every client. I soon realised that was a mistake. It was...
Kate Toon's Six Figure Sleepover - August 2024 Kate Toon is not your average business owner. So it’s probably no surprise that she doesn’t run average business events. If the thought of business networking makes you cringe, read on and find out why the Six Figure...
Grow your list and connect with your customers on your terms When it's so easy to connect with potential customers social media platforms, you might think you don't need to worry about email marketing. But it can also be a trap. You might have thousands of engaged...
The start of the year is a great time to review your website, especially if you’re planning to launch new offers or you’ve set new goals. In this blog, I’m sharing some of the common website mistakes I’ve seen during website reviews for over 20 service and...
Sometimes, the anticipation of the event is not matched by the reality. But that was definitely not the case with this digital marketing conference with a difference. I’d been looking forward to Kate Toon’s Digital Marketing Collective conference for months, and was...
Last week I wrapped up the 6 month mastermind I’ve been doing with Kate Toon. It was an amazing experience, but now I'm done with masterminds. In this blog, I’m going to share the reasons why, and they mightn’t be what you’d expect. A reluctant mastermind participant...
The 6 diplomatic skills that make me a better copywriter At first glance, a copywriter and a diplomat sound like two very different careers. One involves living overseas, managing ministerial visits and negotiating trade agreements. The other, sitting alone in a home...
Take website visitors from interested browsers to committed customers. https://giphy.com/gifs/rka-ink-cha-ching-chaching-XEaPFbF62JCk9UWrhz When was the last time you made a sale directly from your services page? If the answer is never, you’re not alone. And until...
Hi, I’m Angela Pickett, a seasoned sales page and website copywriter with a passion for captivating love stories.
Together, we’ll transform your ideas into creative copy, adding personality and spice that not only sells but will have your clients signing up for the long term.