ARE YOU MAKING THESE COMMON WEBSITE MISTAKES?

ARE YOU MAKING THESE COMMON WEBSITE MISTAKES?

The start of the year is a great time to review your website, especially if you’re planning to launch new offers or you’ve set new goals. In this blog, I’m sharing some of the common website mistakes I’ve seen during website reviews for over 20 service and...
NOT YOUR AVERAGE DIGITAL MARKETING CONFERENCE

NOT YOUR AVERAGE DIGITAL MARKETING CONFERENCE

Sometimes, the anticipation of the event is not matched by the reality. But that was definitely not the case with this digital marketing conference with a difference. I’d been looking forward to Kate Toon’s Digital Marketing Collective conference for months, and was...
WHY I’M DONE WITH MASTERMINDS.

WHY I’M DONE WITH MASTERMINDS.

Last week I wrapped up the 6 month mastermind I’ve been doing with Kate Toon. It was an amazing experience, but now I’m done with masterminds. In this blog, I’m going to share the reasons why, and they mightn’t be what you’d expect. A reluctant mastermind...
FROM FOREIGN SERVICE TO SERVICE PROVIDER

FROM FOREIGN SERVICE TO SERVICE PROVIDER

The 6 diplomatic skills that make me a better copywriter At first glance, a copywriter and a diplomat sound like two very different careers. One involves living overseas, managing ministerial visits and negotiating trade agreements. The other, sitting alone in a home...
SALES PAGES FOR SERVICE PROVIDERS

SALES PAGES FOR SERVICE PROVIDERS

Take website visitors from interested browsers to committed customers. When was the last time you made a sale directly from your services page? If the answer is never, you’re not alone. And until recently, I was the same. When I started as a copywriter, I didn’t...