How I Work

If you’ve never done it before, the idea of working with a copywriter might be a bit daunting.

I can work with you wherever you are in the world.

I’ve worked with people in Italy, New Zealand, and the US, in other states of Australia, and here in the Barossa.

While it’s always nice to meet in person, thanks to technology, it’s easier than ever to chat online.

I have an online calendar you can use to book your initial call and any follow-up chats, although it’s always easier to send feedback via email.

I’ll provide drafts via Google docs and ask that you use track changes.

I might even make a video explaining the draft of your copy.

If you have any questions on the technology or the process at any point, please ask.

The copywriting process

Initial call (30-minutes)

This is an opportunity for you to tell me what you need written. We’ll discuss ideas, the process and a timeline.

(But if you don’t like the phone, we can always do this via email).


After that, I’ll get you to fill out a brief.

I know, I know – you’re hiring me to do the writing. But while I have many talents, mind-reading is not one of them.

I’ll make it easy by providing a template for you. It doesn’t even need to be full sentences. Dot points or even the odd drawing will be fine. The more I get from you at this point, the easier the process will be. I promise.


Armed with your brief, I’ll draft a proposal which will include the cost of the project and my terms and conditions (not the most exciting thing, but reading them will save us lots of heartache).

First invoice

I’ll also send you an invoice at this point. For smaller projects it might be the full amount but generally, it’s 50%. (The invoice for the remaining amount will be sent after your 1st draft).

Once this is paid, we can get started.

Next steps

The next steps from here will depend a bit on what I am writing (and how much information is in the brief).

If it’s a blog or a newsletter, I’ll come back with some ideas or an outline.

For a media release, I might have enough for a first draft.

If it’s a website or a detailed report, I’ll provide you with a skeleton draft, outlining some ideas and concepts.

In the initial proposal, I’ll give you a timeline. If we can both stick to it, we’ll have no problems delivering your project on time.

Bonus inclusions

For every project, I include as a bonus 2 rounds of amendments and professional proofreading for no extra cost. Any additional rounds of changes will be charged separately.

Project sign-off

When your project is finalised, I’ll get you to sign-off on it.

This transfers you the copyright.

I’ll also ask you for a testimonial, not only because I want to know how I did, but because when it comes to telling others what I can do, nothing is more valuable than the words of other customers.

So, now you know how I work. Let’s get started.

Hi. I’m Angela Pickett.

I’m a copywriter living in the Barossa Valley.

I write articulate, approachable and adventurous content to help business, government and not-for-profits connect with their customers – wherever they are in the world.

Contact me for a quote


  • Blogs

  • SEO copywriting

  • Media releases

  • Product descriptions

  • Newsletters

  • Reports and proposals

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Contact Angela:

P:  0412 678 483

PO Box 140, Tanunda,
South Australia, 5352