My Brand Story
MY BACKSTORY
I love a good story. Here’s mine.
Hanoi to the Barossa
I spent years on the public servant and diplomat roller coaster. Nothing beats the highs of a posting. Beijing, Canberra and Hanoi. Bringing Bangarra Dance Company, Questacon and various other artists to Vietnam was the highlight. Special times, but exhausting.
So, in 2014, we relocated to the picturesque Barossa Valley, South Australia. Time to slow down. Time for new beginnings. A vine change.
Best of all worlds
You might not think there’s much in common between a career negotiating trade agreements and organising ministerial visits, and the work I’m now doing as a copywriting.
And for a long time, I thought the same.
But it turns out, the skills I needed to be a diplomat serve me even better as a copywriter:
We found our new adventure
I’m a sneaky wine enthusiast. Not in a boozy way, but in a taster, critic kind of way. I blame my husband. As the manager of a tasting room, he knows a thing or two about good wine. And we seem to keep making friends that make and sell wine. Funny that.
My diplomat years brought me to where I am today. More writing than I could throw a stick at, but finding and building connections was invaluable. Getting inside the head of your ideal client and get them shouting for more. I knew with my experience and skills I could go it alone. So, I made a big career change to put my writing skills to good use.
Change of career turned my corner
These days, you’ll find me in my home office, a short stroll to the main street, vineyards and sheep paddocks. When I’m not working, I’m likely to be playing taxi driver (and driver instructor) to my 2 teenage boys.
From romance reader to romance writer
I have always been an avid reader, and since leaving my diplomatic career have dabbled in writing. Turning 50, I gifted myself a weekend at the Romance Writers of Australia conference, and decided I wasn’t waiting any longer to become a published author. Since then I’ve been honing my skills, reading lots and getting my first book ready to submit to publishers.
Here’s how I can help you
A sales page to sell your course, membership or services, a website to connect with clients or an award entry to get you noticed?
I can do all those things (and more). If you want to work with a copywriter who is serious about growing your business (but doesn’t take herself too seriously), then let’s chat.