SMALL BUSINESS MARKETING
Small, local businesses have faced a tough time of late. Bushfires, a global pandemic and a financial downturn made a bumpy road. There are still opportunities to attract and keep customers with the right words in your marketing.
More customers than ever are looking for businesses like yours.
- one-of-a-kind wares
- value-driven services
- handmade, artisan products
- meaningful, personalised gifts
- locally grown or sourced ingredients
- unique, perfectly thought-out events (think weddings, anniversaries, birthdays).
They need to find you. Get out there and show yourself.
You’re working hard. You’re at the forefront of revival and responding to the challenges.
Your business is adding value to people’s lives and boosting the heart of local communities. You need your written words to work just as hard.
And your marketing collateral to work even harder.
Many bricks-and-mortar brands are turning up their online game to keep their business alive.
You need people to:
- know about you and your story
- love what you do and become your loyal fans
- talk about you and spread the word, increasing your brand awareness
- share your content to get a bigger audience, more customers and new opportunities
YOU NEED HARD WORKING WORDS
Whatever words you’re looking for, I can help. From your website to emails, articles to reports, sales pages and pitches.
MARKETING AND MESSAGING
Key messages draw people in and tell them why they should pick you over the competition. They help with consistent, convincing communications even when tweaked for different audiences across all your marketing channels.
Storytelling captures attention. Relatable stories grab people on a deeper level, making them feel certain emotions. These emotions nudge actions, like signing up to something or buying a product.
Build relationships with your customers. Avoid being dumped with a good hook in your subject line, a catchy and engaging message and a clear call-to-action.
Stay connected to possible and existing customers. Be focussed, positive, short and sweet. There’s so much noise out there nowadays – you need a newsletter that your customers want to read.
REPORTS AND ARTICLES
A good report, article or case study is only as good as the writing. It connects you to your reader. And makes sure the research and information is clear and interesting.
BROCHURES AND LEAFLETS
Selling what you do to the people who matter. Shiny lush images make a brochure or leaflet stand out. The words give it meaning and impact.
An engaged and caring copywriter
I recently engaged Angela Pickett Copywriter to write the about page for my business. I found working with Angela great. She was able to capture a glimpse of me that I hadn’t thought of adding - which was really refreshing. Angela is a super engaged and caring copywriter.
Compelling, relevant and accurate communications
Angela has been working with Foundation Barossa to increase our profile through press releases, feature articles and updated website content. I have found working with Angela to be an absolute pleasure. She has a creative approach and attention to detail that ensures all our communications and content are compelling, relevant and accurate. Angela is an extremely persuasive and competent copywriter, who gets things done on time to a very high standard.
I acknowledge the Ngadjuri, Peramangk and Kaurna people as the Traditional Custodians of the land on which I live and work. I acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. I pay my respects to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander people.
I work with people from all backgrounds, beliefs and experiences. I believe everyone should have the freedom to be themselves and be valued for their differences. It’s what makes our world go around.