SMALL BUSINESS MARKETING

VINEYARD VIGNETTES
WORKING WORDS

Small, local businesses have faced a tough time of late. Bushfires, a global pandemic and a financial downturn made a bumpy road. There are still opportunities to attract and keep customers with the right words in your marketing.

More customers than ever are looking for businesses like yours.

They want:

  • one-of-a-kind wares
  • value-driven services
  • handmade, artisan products
  • meaningful, personalised gifts
  • locally grown or sourced ingredients
  • unique, perfectly thought-out events (think weddings, anniversaries, birthdays).
Angela Pickett Barossa Copywriter

YOU NEED HARD WORKING WORDS

Whatever words you’re looking for, I can help. From your website to emails, articles to reports, sales pages and pitches.

They need to find you. Get out there and show yourself.

You’re working hard. You’re at the forefront of revival and responding to the challenges.

Your business is adding value to people’s lives and boosting the heart of local communities. You need your written words to work just as hard.

And your marketing collateral to work even harder.

Many bricks-and-mortar brands are turning up their online game to keep their business alive.

 You need people to:

  • know about you and your story
  • love what you do and become your loyal fans
  • talk about you and spread the word, increasing your brand awareness
  • share your content to get a bigger audience, more customers and new opportunities

MARKETING AND MESSAGING

Key messages draw people in and tell them why they should pick you over the competition. They help with consistent, convincing communications even when tweaked for different audiences across all your marketing channels.

STORYTELLING

Storytelling captures attention. Relatable stories grab people on a deeper level, making them feel certain emotions. These emotions nudge actions, like signing up to something or buying a product.

EMAIL COPYWRITING

Build relationships with your customers. Avoid being dumped with a good hook in your subject line, a catchy and engaging message and a clear call-to-action.

NEWSLETTERS

Stay connected to possible and existing customers. Be focussed, positive, short and sweet. There’s so much noise out there nowadays – you need a newsletter that your customers want to read.

REPORTS AND ARTICLES

A good report, article or case study is only as good as the writing. It connects you to your reader. And makes sure the research and information is clear and interesting.

BROCHURES AND LEAFLETS

Selling what you do to the people who matter. Shiny lush images make a brochure or leaflet stand out. The words give it meaning and impact.

A pleasure to work with. No project too big or small.

Barossa Real Estate engages Angela for a number of copywriting projects. I chose Angela because she has a sound knowledge of the Barossa Valley. Angela is a pleasure to work with. No project too big or small. Angela has attention to detail when visiting our customer’s properties, writing up what she sees in accurate detail and creating the stories to show our potential purchasers they too could have that lifestyle. Thank you Angela.

Peter Fairweather

Director and Founder, Barossa Real Estate

Listened to what I wanted and prepared great content

I’ve never used a copywriter before and didn’t really know what to expect. All I knew was that I was finding it increasingly difficult to get my newsletter blogs written on time.  

Angela solved that problem for me. She really listened to what I wanted and prepared great content that I have been able to use for both my newsletters and social media posts.

Deb Purvis

Director - Agribusiness and Commercial, Robinson Sewell Purvis

An engaged and caring copywriter

I recently engaged Angela Pickett Copywriter to write the about page for my business. I found working with Angela great. She was able to capture a glimpse of me that I hadn’t thought of adding – which was really refreshing. Angela is a super engaged and caring copywriter.

Alice MacGillivray

Bright Threads

I acknowledge the Ngadjuri, Peramangk and Kaurna people as the Traditional Custodians of the land on which I live and work. I acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. I pay my respects to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander people.

I work with people from all backgrounds, beliefs and experiences. I believe everyone should have the freedom to be themselves and be valued for their differences. It’s what makes our world go around.

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