Want clear, honest advice and straight-talking copy?

Want clear, honest advice and straight-talking copy?

Copy that’s creative not cringe,

bright not boring, and

without an emoji or exclamation mark in sight.

As an experienced website copywriter, I know the best copy comes from connection, conversation, and collaboration. It’s not about secret sauce and fairy dust, rather we need to create a logical, ordered structure that informs, educates and sells.

Together, we’ll transform word mess into clever, engaging arguments, find personality and create that much needed spark.

Angela Pickett Copywriter Photo

HELLO! I’M ANGELA

I’m here to help transform your ideas into logical, ordered arguments that make it easy for your clients to buy from you.

Looking for a website copywriter who writes kooky, emoji filled copy peppered with the latest slang?

That’s not me.

But if you want a website copywriter to deliver clear, honest advice and structured, straight talking copy, I can help.

After 15 years as a diplomat, a career change saw me trading the expat lifestyle for life in the Barossa Valley.

Copywriting has been the perfect second career. You mightn’t think there’s much in common between negotiating trade agreements and writing copy for business.

But there is. Superior communications skills, attention to detail, the ability to connect with people and problem solving skills make me an excellent copywriter.

If you’d prefer to work with someone that values substance over style, and is more grey hair (and experience) than glitter, I’d love to chat.

BEHIND EVERY GREAT BRAND IS A UNIQUE STORY BUILT ON DETERMINATION AND DEDICATION

I can help you tell your story

A WEBSITE COPYWRITER FOR EVERY BUSINESS

Whether you need a review of your existing website or copy for a brand new website, I can help.

I’ve structured my copywriting packages, so it’s easy to see what you get for your investment.

Of course, if you need something that’s not listed, please get in touch.

If I can’t help you, chances are I can recommend another copywriter for you.

SALES PAGE COPYWRITING

Upgrade your basic web page, and get a structured, straight talking sales page to convert customers and sell more.

SALES PAGE AUDITS

Improve the structure, content, and flow of your services page to sell more and grow your business.

EMAILS AND LEAD GENERATION

Build your mailing list with a captivating lead magnet, and engage your subscribers with entertaining and insightful emails.

WEBSITE COPYWRITING

Creative website copy that sounds like you (but better), connects with your ideal customer and sells more.

WEBSITE REVIEWS

Clear, honest advice and actionable tips to transform your website into a lean, mean selling machine.

COPYWRITING TRAINING

Hone your writing skills to create copy that sparks conversation, builds connections and converts.

AWARDS AND GRANTS

Access financial support or boost your profile with a professionally written award entry or grant submission.

BLOG PACKAGES

Engage and inform customers, and showcase your skills and expertise with well-written, Google friendly blog content.

AWARDS AND RECOGNITION

CLIENT LOVE

A client’s dream – delivers crisp, clever copy that’s ready to go.

“Angela is a thoughtful, creative copywriter with amazing attention to detail. Best of all, she genuinely listens. Even with a messy brief, an erratic client and an urgent deadline she takes on board all directions and implements them carefully, and clearly. And the copy? Well, it’s conversational, warm and entirely on brand.

She’s easy to work with, super-fast and just pleasant to deal with on a day-to-day basis. Honestly, she’s a bit of a client’s dream. She takes all the stress away and delivers crisp, clever copy that’s ready to go. Highly recommended.”

Kate Toon

Founder, Stay Tooned Group of Companies

Methodical, timely and collaborative

“Angela wrote the website content for the launch of Makers & Merchants Barossa.

She continues to support us with blogs and website updates.

Angela was a pleasure to work with. She’s methodical and timely in her approach and collaborative, helping us achieve our goals.”

Shelley Cox

Founder, Makers & Merchants Barossa

Professional, friendly and the copy match the brief.

We engaged Angela to write copy for our new Hatch Wines website. Angela was professional and friendly, listened and was easy to communicate with.

The quality copy she created perfectly matched the brief.

Chris Hatcher

Owner and Winemaker , Hatch Wines

Thinks strategically, delivers high-quality work

“Angela is an absolute pro.  She picks things up quickly, thinks strategically, and delivers high-quality work. I’ve worked with her on several complex content projects, and she’s delivered every single time.  Plus she’s an absolute joy to work with.”

Matt Fenwick

Founder and Lead Content Creator, True North Content

I’VE WRITTEN COPY FOR

Black writing on a white background - Hatch wines crafted by Christ Hatcher
Logo for Complete Admin and Bookkeeping
Logo for Complete Admin and Bookkeeping
Play Therapy with Jodie
Logo for Complete Admin and Bookkeeping
Lunar and Mae Logo
Bright Threads Barossa
Lunar and Mae Logo

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FEATURED IN

Angela Pickett Copywriter on the cover of SA Woman magazine
Cover of edition 1 Rural Entrepreneur Magazine
The Regional 250 Angela Pickett
Work Wife Wine Time Episode

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